SONY Essay Example | Topics and Well Written Essays - 2000 words

SONY - Essay Example Marketing can be said as identifying the wants of the customer and providing them with those wants at a price they are willing to buy. It is not only about advertising your product but also making sure that your marketing of a product reaches to the right target market. To get better results, we use several components of marketing which include planning, pricing, promotion and distribution (Kotler, 2012). The concept of 4p’s that is product, pricing, placement and promotion mixed together in an efficient manner gives out effective results (Joshi, 2005). Talking briefly about the 4p’s, they are said to be the backbone of marketing. Using the 4p’s in correct manner can bring out good results. The first P is taken as product, the product or service being sold by a company (Adcock & Al Halborg, 2001). This may include the product characteristics such as quality, design, service warranty, variety and brand name. The second P is the place. It concerns majorly with the target market of the company’s product. What product is made for whom and in what geographical location it should be sent the most is what is decided in place. The third P is the price which decides what price to a company should charge for its product. This is decided by the purchasing power of the consumers, the demand for the product and its utility. The forth and the last P is promotion in which the company decides what promotional techniques to use to gain maximum sales and profit from their product. This may include advertising, door to door selling, distribution channels etc (David A. Acker, 1988). The company we have chosen to study the marketing techniques and the application of these techniques is Sony Inc. The word Sony is a Latin word which means sound and in Japanese it means smart and presentable (Inc., 2013). Sony Corporation known as Sony is a Japanese company and have it’s headquarter in Tokyo, Japan. It has many diversified businesses under its umbrel la. The company is majorly known for its entertainment products it provides to its customers which include televisions, stereo systems and playsation games. It also has a financial service head which includes banks and investment companies, though Sony is majorly recognized as a company which provides high quality electronic entertainment products. Sony stands on 87th in the top 500 companies of Fortune (Global, 2013). Sony Corporation is the subsidiary of Sony Group which deals in the electronics. It has a research and development department which is responsible for the development of the new products. This makes Sony one of the greatest and largest electronic manufacturing companies in the world. We will now examine that how Sony’s marketing techniques have given the company a huge brand name and success globally. We will look into the four P’s that is product, place, price and promotion of the company and discuss their roles in building up what Sony is now today (So ny Corporation, 2012). Product Sony’s product portfolio is extremely vast ranging from a variety of electronic devices to a number of products in the entertainment category. Sony manipulates the attributes of its products to satisfy its diversified large target market. Customers constantly demand new and innovated

Assignment 4 Example | Topics and Well Written Essays - 250 words - 8

4 - Assignment Example It is vital during data collection for the researcher to perform the criteria to know the best languages to be during the interview. Conversely, it requires translator, who are difficult to get. Psychological analysis is a way of measuring ones performance on a job in a standardized and objective manner. It uses a test score used to establish an individual’s performance, for instance, an examination for students. The advantage of the process is that the assessment enables the researcher to determine the abnormal and normal personality. On the contrary, there are individuals who can perform a duty so well without being subjected to such tests when it comes to practicality. Questionnaires are applicable in scenarios that require sentences response to an event or an utterance’s interpretations that are contained in the description of the event. Its advantage is that it is not so expensive and can quickly be direct to many participants (Schauer, pg 8). Its disadvantage is that only written and specific instructions can be to the participants, which also rely on the participants’ imaginations. It is the use of surveys or questionnaires to examine attitudes in individuals as various measures are used to determine what causes likes and dislikes in people. Its merit is that it provides designed portfolios with additional information on how to check on attitudes. On he other hand, its demerit is that its accuracy will only depend on the collected data even if it’s a false statement. Oral discourse elicitation is a data collection technique that allows researchers highly to control the context type of events they intend to extract as they research on data that is oral. Elicited imitation includes role-plays and conversations. The merit of conversations done orally is that they provide data orally. On the other hand, role-play is advantageous in that the participants are the events’ details. Their main demerit is that they don’t